2 retailer lookbooks • 6 retailer email campaigns • Buyer resources • Trade show graphics • Wholesale sales materials
Goal: Support wholesale partners throughout the buying process, from collection discovery to seasonal ordering.
Overview
Retailer Marketing supported seasonal collection launches through buyer-focused communications, digital lookbooks, and trade show materials. Collection creative was adapted for wholesale partners, creating resources that helped retailers explore new products, prepare seasonal orders, and navigate upcoming launches.
KEY CONTRIBUTIONS
• Developed retailer lookbooks that translated collection launches into buyer-focused sales and ordering resources
• Created retailer email campaigns supporting seasonal launches, ordering deadlines, and product highlights
• Produced buyer resources including collection guides, QR materials, and ordering support materials
• Designed trade show and wholesale sales materials supporting retailer presentations
• Created retailer email campaigns supporting seasonal launches, ordering deadlines, and product highlights
• Produced buyer resources including collection guides, QR materials, and ordering support materials
• Designed trade show and wholesale sales materials supporting retailer presentations
Retailer Communications
Created 6 retailer email campaigns used to introduce seasonal collections, highlight featured products, share ordering deadlines, and support trade show initiatives. Creative was adapted from collection launches to provide buyers with product highlights, color stories, and collection updates tailored to wholesale partners.
WHOLESALE COMMUNICATIONS
• Collection launch announcements
• Product and category highlights
• Trend and color story features
• Ordering deadlines and retailer updates
• Seasonal promotions and trade show support
• Product and category highlights
• Trend and color story features
• Ordering deadlines and retailer updates
• Seasonal promotions and trade show support
Lookbook Design
Designed two retailer-focused lookbooks totaling 47 spreads across the Rhapsody and Golden Blooms collections. The lookbooks combined campaign photography, featured products, and collection highlights into a single resource retailers could use to explore new styles and prepare seasonal orders.
Rhapsody lookbook — SELECTED SPREADS
Tradeshow collateral
Designed supporting materials for seasonal trade shows, including buyer folders, collection cover sheets, QR cards, retailer product reference pages, and large-format booth graphics. These resources helped retailers explore new collections and access key information throughout the buying process.
The examples below feature materials created for the Rhapsody and Golden Blooms collections, which launched together during the same trade show season.
campaign summary
Collection launches were supported through coordinated retailer communications, buyer resources, and trade show materials designed to help wholesale partners explore new products and prepare seasonal orders. Consistent creative across touchpoints provided retailers with the information and tools needed to navigate launches and engage with new collections throughout the buying cycle.
