26-spread lookbook • 9 launch emails • 17 ecommerce assets • SMS campaign • Social content
Goal: Introduce a new collection and create a consistent launch experience across email, ecommerce, SMS, and social.
Overview
The Moonlit Garden campaign centered around a 26-spread digital lookbook that established the visual direction for the collection. The creative system developed through the lookbook was adapted across email, ecommerce, SMS, and social channels to create a cohesive launch experience and support collection awareness throughout the campaign.
KEY CONTRIBUTIONS
• Designed a 26-spread digital lookbook that served as the creative foundation for the collection launch
• Developed email campaigns supporting collection announcements, product features and discovery
• Created ecommerce assets supporting product discovery across homepage, collection, and category pages
• Produced SMS and social content supporting collection awareness and product discovery
• Adapted campaign creative across email, web, social, and merchandising touchpoints
• Developed email campaigns supporting collection announcements, product features and discovery
• Created ecommerce assets supporting product discovery across homepage, collection, and category pages
• Produced SMS and social content supporting collection awareness and product discovery
• Adapted campaign creative across email, web, social, and merchandising touchpoints
Lookbook Design
A 26-spread digital lookbook created as the foundation for the Moonlit Garden launch. Layouts, typography, color treatments, and merchandising hierarchy established the creative direction later adapted across email, ecommerce, SMS, and social channels.
Cover + selected interior spreads
Email Marketing
Developed 9 launch emails supporting collection announcements, product features, category highlights, and ongoing merchandising.
Digital Merchandising
Created 17 merchandising assets, including homepage features, collection landing pages, and category-specific promotional banners supporting product discovery across the site.
Social Content
Social content included launch announcements, product imagery adapted for Instagram, collection stories, and two promotional videos created from campaign photography and launch creative.
Launch Teaser
Instagram Stories
Campaign Summary
The Moonlit Garden launch began with a 26-spread lookbook that established the visual direction for the collection. Campaign creative was adapted across email, ecommerce, SMS, and social channels to create a cohesive launch experience and support collection awareness throughout the campaign.
