26-page lookbook • 9 launch emails • 17 ecommerce assets • SMS campaign • Social content
Overview
Beginning with approved photography, collection prints, and product information, I designed a 26-page lookbook that established the visual direction for the launch. That creative direction was then adapted across email, ecommerce, SMS, and social to support a consistent campaign.
My Role
• Designed the 26-page collection lookbook that established the creative direction for the launch.
• Selected photography, organized collection assets, and wrote marketing copy throughout the lookbook.
• Adapted the approved creative across email, SMS, Shopify, social media, and promotional materials.
• Collaborated with the owner to refine imagery, layouts, copy, and color accuracy before launch.
• Selected photography, organized collection assets, and wrote marketing copy throughout the lookbook.
• Adapted the approved creative across email, SMS, Shopify, social media, and promotional materials.
• Collaborated with the owner to refine imagery, layouts, copy, and color accuracy before launch.
Starting assets
Every collection starts with the same building blocks: approved photography, collection prints, product information, and creative direction. My role begins by organizing those approved assets into a visual direction that guides every customer-facing touchpoint.
Lookbook Design
The 26-page digital lookbook established the creative direction for the entire launch. Its layouts, photography, and merchandising hierarchy informed every customer-facing asset that followed.
Cover + selected interior spreads
Email Marketing
Nine launch emails introduced the collection, highlighted featured products, and supported the campaign beyond launch through ongoing merchandising.
Digital Merchandising
Homepage features, landing pages, and promotional banners introduced the collection, highlighted featured products, and supported product discovery throughout the launch.
Social Content
Campaign photography was adapted into social content that introduced the collection, showcased featured styles, and extended the visual direction across Instagram.
Launch Teaser
Instagram Stories
