16-spread collection lookbook • 4 launch emails • 14 ecommerce assets • SMS campaign • Social content • Paid advertising creative
Goal: Launch a new collection designed to offer dancers a wider range of skin-tone options.
Overview
The Nudes Collection introduced a range of skin-tone dancewear designed to help dancers find their closest match. Beginning with a 16-spread digital lookbook, the launch extended across email, ecommerce, SMS, social media, and paid advertising to create a cohesive collection discovery experience.
KEY CONTRIBUTIONS
• Developed a collection lookbook introducing a new skin-tone product line
• Created email and SMS campaigns supporting collection awareness and product discovery
• Produced ecommerce merchandising assets supporting collection navigation and product exploration
• Created social content supporting the collection launch
• Adapted collection creative for paid advertising campaigns
• Created email and SMS campaigns supporting collection awareness and product discovery
• Produced ecommerce merchandising assets supporting collection navigation and product exploration
• Created social content supporting the collection launch
• Adapted collection creative for paid advertising campaigns
Lookbook Design
The 16-spread lookbook served as the foundation for the collection launch, introducing the full shade range through editorial photography and product-focused layouts. The book highlighted available color options while establishing the creative direction later adapted across email, ecommerce, social media, and advertising.
Cover + selected interior spreads
Email & Website Assets
The collection launch included 4 emails, 1 SMS message, and 14 ecommerce assets adapted from the lookbook creative. Homepage features, collection pages, and category banners helped customers explore products and find their closest shade match.
Social Content
Social content included product photography adapted for Instagram, 3 promotional reels, and prepared 16 product images for Google Ads.
campaign summary
The Nudes Collection introduced an expanded range of skin-tone dancewear through a coordinated launch across email, ecommerce, SMS, social media, and paid advertising. Starting with a 16-spread lookbook, the campaign helped customers explore the collection and find products that best matched their individual shade.
