30-spread interactive lookbook • 34 campaign emails • 22 ecommerce assets • 7 SMS campaigns • NYC retail pop-up activation
Goal: Support holiday promotions, collection launches, and a NYC pop-up through a coordinated seasonal campaign.
Overview
The campaign supported holiday collection launches, customer-order deadlines, Black Friday, Cyber Monday, and in-store promotions through a cohesive visual system across ecommerce, email, social, and retail experiences.
KEY CONTRIBUTIONS
• Established the visual direction for the holiday campaign through an interactive lookbook
• Adapted campaign creative across email, ecommerce, social, and retail touchpoints
• Produced merchandising assets supporting product discovery, promotions, and seasonal campaigns
• Developed SMS campaigns supporting key promotions and shopping milestones
• Designed retail signage and promotional materials for the NYC pop-up
• Adapted campaign creative across email, ecommerce, social, and retail touchpoints
• Produced merchandising assets supporting product discovery, promotions, and seasonal campaigns
• Developed SMS campaigns supporting key promotions and shopping milestones
• Designed retail signage and promotional materials for the NYC pop-up
Email Marketing
The campaign included 34 emails spanning collection launches, custom-order deadlines, product highlights, shipping reminders, Black Friday, Cyber Monday, and NYC pop-up promotions.
Lookbook Design
A 30-spread interactive lookbook served as the creative foundation for the holiday campaign. Animated GIF elements, merchandising layouts, typography, and seasonal artwork established a visual system later adapted across email, ecommerce, social, and retail experiences.
Web Merchandising
Created 22 ecommerce assets including homepage features, collection landing pages, category-specific banners, and promotional graphics supporting holiday shopping, collection launches, and seasonal offers.
Promotional Content
The holiday campaign was adapted for the NYC pop-up through storefront graphics, backlit displays, rack signage, promotional materials, and in-store marketing.
Black Friday + NYC Pop-Up
Black Friday promotional video featuring storefront graphics, retail signage, and the NYC winter pop-up.
Cyber Monday
Cyber Monday product video showcasing Lurex styles and promotional offers.
campaign summary
Beginning with a 30-spread lookbook, the Holiday Campaign expanded across email, ecommerce, SMS, retail signage, and a NYC pop-up activation. Consistent creative across each touchpoint helped support collection launches, seasonal promotions, and in-store experiences throughout the holiday season.
