Overview
Holiday Campaign was designed to support seasonal shopping across ecommerce, email marketing, and a NYC retail pop-up. I developed creative across digital and in-store channels to create a cohesive experience throughout the holiday season.
Role
• Designed creative for holiday product launches and promotions
• Developed email marketing assets and campaign content
• Created digital lookbook and ecommerce merchandising materials
• Developed email marketing assets and campaign content
• Created digital lookbook and ecommerce merchandising materials
• Produced retail signage and event collateral for the NYC pop-up
• Adapted campaign assets across web, email, social, and retail channels
• Adapted campaign assets across web, email, social, and retail channels
Email Marketing
More than 20 emails were created throughout the campaign, including collection launches, promotional offers, product spotlights, and event announcements.
Lookbook Design
This interactive lookbook combined editorial design, product merchandising, and animated content to showcase seasonal collections and extend the holiday campaign across email and ecommerce.
Web Merchandising
Homepage features, promotional banners, and collection landing pages were designed to highlight seasonal collections, support promotions, and guide customers through key shopping periods.
Promotional Content
Promotional videos, storefront graphics, and in-store signage were developed to support Black Friday offers, Cyber Monday promotions, and the NYC winter pop-up.
Black Friday + NYC Pop-Up
Black Friday promotional video featuring storefront graphics, retail signage, and the NYC winter pop-up.
Cyber Monday
Cyber Monday product video showcasing Lurex styles and promotional offers.
