Role: Senior Marketing Designer | Project: Welcome Series Refresh | Focus: Email • Lifecycle Marketing • Dynamic Content
OVERVIEW
The welcome series introduced new subscribers to the Elevé brand through a three email automated journey. Following the migration from Klaviyo to REDO, the objective was to refresh the creative, simplify ongoing maintenance, and give new subscribers a stronger first impression while preserving the existing automation structure.
My Role
I owned the creative refresh from concept through implementation. That included redesigning each email, refining the messaging, building reusable content modules, configuring dynamic product merchandising, and assembling the automation inside REDO.
Rather than rebuilding the existing journey, I focused on improving how new subscribers experienced the brand while making future merchandising updates faster and easier to maintain.
The Customer Journey
Each email served a distinct purpose within the onboarding experience. The series introduced the brand, encouraged product discovery, and guided new subscribers toward their first purchase by combining a welcome offer with relevant product recommendations.
By giving each email a clear objective, the flow moved subscribers naturally from sign up to conversion.
Creative Execution
Consistency mattered more than novelty. I developed reusable content sections that created a recognizable experience across all three emails while allowing product recommendations to update automatically as inventory changed.
Those decisions reduced future maintenance, supported more flexible merchandising, and ensured new subscribers always encountered current products without redesigning the automation.
Results
