Following Eleve Dancewear's migration to REDO, I redesigned and rebuilt the welcome series to create a stronger onboarding experience for new subscribers. The flow introduced customers to the brand, highlighted key product categories, and encouraged first-time purchases through incentive-based messaging and curated product recommendations.
Automation Strategy
1. Welcome to Elevé
Brand introduction, customer benefits, and first-purchase incentive.
Brand introduction, customer benefits, and first-purchase incentive.
2. Start with a Favorite
Product discovery through curated recommendations and bestselling categories.
Product discovery through curated recommendations and bestselling categories.
3. Don't Miss Your Moment
Final reminder before the welcome offer expires.
Final reminder before the welcome offer expires.
Email Design
Each email is designed to build brand connection and guide new subscribers toward their first purchase with a consistent look and feel.
Results
Generated $54.2K in attributed revenue while converting 8.8% of subscribers into customers during the first six months following migration to REDO.
