3-email welcome series • Customer onboarding • Dynamic merchandising • Reusable content modules
OvervieW
Following migration to REDO, I rebuilt the three-email welcome series using reusable content modules while preserving the existing automation logic. Layouts, messaging, and product merchandising were refreshed to align with current brand standards and create a more cohesive onboarding experience.
My Role
• Rebuilt the three-email welcome series using reusable content modules following migration to REDO.
• Updated layouts, messaging, and merchandising to align with current brand standards.
• Configured dynamic product merchandising featuring bestselling products and key shopping categories.
• Supported implementation, testing, and quality assurance following migration to REDO.
• Updated layouts, messaging, and merchandising to align with current brand standards.
• Configured dynamic product merchandising featuring bestselling products and key shopping categories.
• Supported implementation, testing, and quality assurance following migration to REDO.
Welcome Journey
Email Design
The three-email welcome series guided new subscribers from sign-up through their first purchase using storytelling, product merchandising, and promotional messaging within a consistent visual system.
