3-email automation • Customer onboarding journey • Creative refresh • Dynamic merchandising
Goal: Introduce new subscribers to the brand and encourage a first purchase.
OvervieW
Following Elevé Dancewear's migration to REDO, the Welcome Series was refreshed to align with current brand standards and improve merchandising consistency across all three emails. Updated creative, dynamic product merchandising, and reusable content modules created a more cohesive onboarding experience while supporting ongoing maintenance and future optimization.
Key Contributions
• Led redesign of the three-email welcome automation
• Refreshed creative, messaging, and merchandising to align with current brand standards
• Built reusable content modules for ongoing updates
• Configured dynamic product merchandising featuring bestselling products and key categories
• Supported implementation and testing following migration to REDO
• Refreshed creative, messaging, and merchandising to align with current brand standards
• Built reusable content modules for ongoing updates
• Configured dynamic product merchandising featuring bestselling products and key categories
• Supported implementation and testing following migration to REDO
Welcome Journey
Email Design
The series combines brand introduction, product merchandising, and promotional messaging to guide new subscribers from sign-up to first purchase.
campaign summary
Following the migration to REDO, the Welcome Series was refreshed to align with current brand standards and improve merchandising consistency across the onboarding journey. Updated creative, dynamic product recommendations, and reusable content modules created a more flexible framework that continues to support new subscriber onboarding and first-purchase opportunities.
