Holiday Retail Experience was a seasonal marketing campaign for Elevé Dancewear, bringing together a collection launch, Black Friday promotions, and a NYC winter pop-up. The campaign spanned email marketing, ecommerce merchandising, social content, motion graphics, and retail signage to create a cohesive brand experience throughout the holiday season.
Email Marketing
More than 20 emails were developed throughout the campaign, including collection launches, promotional offers, product spotlights, and event announcements.
Lookbook Design
This interactive lookbook combined editorial design, product merchandising, and animated content to create a seasonal shopping experience that extended the holiday campaign across digital channels.
Web Merchandising
Homepage features, promotional banners, and collection landing pages were designed to support product discovery, seasonal promotions, and key shopping moments.
Promotional Content
Promotional videos, storefront graphics, and in-store signage supported Black Friday offers, Cyber Monday promotions, and the NYC winter pop-up.
Black Friday + NYC Pop-Up
Black Friday promotional video featuring storefront graphics, retail signage, and the NYC winter pop-up.
Cyber Monday
Cyber Monday product video showcasing Lurex styles and promotional offers.
