Role: Senior Marketing Designer | Project: Wholesale Marketing | Deliverables: Lookbooks • Email • Buyer Resources • Trade Show
Overview
Seasonal launches required marketing resources that supported retailers throughout the buying process. The objective was to present each collection clearly while giving buyers the information they needed to prepare seasonal orders and trade show appointments.
My Role
I extended each seasonal campaign into wholesale resources by adapting existing creative for retailer communications, digital buying tools, and printed materials. My focus was organizing product information into formats that supported buyers while keeping the experience aligned with the consumer campaign.
Lookbook Design
The digital lookbooks served as the primary buying resource for each seasonal collection, bringing campaign imagery, product details, and merchandising into a single reference. Organizing information in one place made it easier for retailers to review collections, compare products, and prepare seasonal orders before and during market.
Rhapsody lookbook — SELECTED SPREADS
RETAILER COMMUNICATIONS
Retailer emails kept buyers informed throughout the season by introducing collections, highlighting featured products, reinforcing deadlines, and supporting trade show activity with consistent campaign creative.
Tradeshow Collateral
Printed materials supported conversations on the showroom floor without replacing the digital experience. Buyer folders, line plan sheets, and QR resources helped retailers move easily between printed materials and the digital lookbook.
