Role: Senior Marketing Designer | Project: Recovery Journey Refresh | Deliverables: Email • SMS • Merchandising • Dynamic Content
Overview
Following a migration to REDO, browse, cart, and checkout recovery journeys needed to be modernized while preserving the existing automation. The objective was to create a more consistent experience that reflected where customers left the purchase journey.
MY ROLE
I refreshed the browse, cart, and checkout experiences by translating the existing automation into updated creative, refining messaging for each stage, configuring dynamic product recommendations, and supporting recovery across both email and SMS.
RECOVERY JOURNEY
Each recovery stage reflected a different point in the purchase process. Messaging, product emphasis, and urgency were adjusted to match customer intent while keeping the overall experience visually consistent.
Browse Abandonment
2 Emails
2 Emails
These emails reintroduced viewed products and encouraged customers to continue exploring without creating unnecessary urgency early in the shopping process.
Cart Abandonment
3 Emails
3 Emails
The cart series gradually increased urgency while reminding customers about products they had already chosen, helping move interested shoppers back toward checkout.
Checkout Abandonment
2 Emails + 1 SMS Test
2 Emails + 1 SMS Test
Checkout messaging focused on customers who had already shown strong purchase intent. Email and SMS worked together to reinforce confidence and encourage order completion.
